What do OmniScripts in Omnistudio enable?

OmniScripts in Omnistudio are specifically designed to create guided interactions with users, making it easier to gather information, prompt actions, and enhance the overall user experience. By leveraging this functionality, organizations can craft interactive and dynamic scripts that lead users through complex processes step-by-step, ensuring clarity and efficiency. This results in improved customer engagement and satisfaction as users are provided with a well-structured pathway for their interactions.

While data storage and retrieval, automated email delivery, and social media integration are important capabilities in the broader Salesforce ecosystem, they are not the primary function of OmniScripts. Instead, those features are associated with other elements of Salesforce and its tools. OmniScripts focus primarily on guiding users through processes, making option B the clear choice.