What does the term "Contextual Data" refer to in Omnistudio?

The term "Contextual Data" in Omnistudio refers to data that is dynamic and changes based on user interactions. This concept is critical to Omnistudio’s ability to provide adaptive and responsive user experiences. When users engage with a system, their input or choices can alter what data is relevant or presented to them at that moment. This allows for a personalized experience where the data contextually aligns with the user's actions, preferences, or previous selections.

In contrast, fixed data does not adapt or change, remaining constant regardless of what the user does. Validated data refers to information that has gone through a verification process but does not inherently suggest it is contextually adaptable based on user interaction. Data stored in the cloud pertains to where data is housed, without implications regarding its responsiveness to user input. Understanding the nature of contextual data enhances the ability to create more effective and intuitive workflows within Omnistudio.